Professional Summary
︎︎︎︎︎︎︎︎︎Creative leader with 17+ years across agencies, in-house teams, production studios, and emerging tech. These days, most of my work is at the forefront of AI, building products and campaigns for the creative professionals who actually use them. I've led company-wide rebrands from the ground up, shaped positioning and creative strategy, built and scaled creative teams, and raised the standard of craft across every brand touchpoint. I do my best work where storytelling and new technology meet. I'm drawn to organizations where design and language are inseparable, and where brand is an expression of belief.
Work Experience
︎︎︎︎︎︎︎︎︎Global Creative Director | Stability AI
April 2025 – Present
Define and steward Stability AI's global brand as the sole creative director, partnering closely with product, applied research, sales, and executive leadership to shape how the company shows up to the market, customers, and investors. Built the in-house creative function from the ground up.
- Built and launched the product brand for Brand Studio by Stability AI, the company's new flagship product, partnering with product, applied research, and sales from concept to launch.
- Drove storytelling across Stability AI's biggest moments, from product launches and model releases to strategic partnerships and client work, leading the in-house creative team from concept through delivery.
- Led the company-wide rebrand, delivering a new visual identity and brand guidelines spanning every touchpoint from website to investor decks to product demos.
- Directed all visuals for the CEO's TED talk in partnership with the executive team and WPP, shaping the future-of-AI narrative for one of the world's biggest stages.
- Led creative for new business pitches and investor decks, partnering with sales and executive leadership to raise the design-first standard for high-stakes meetings with enterprise prospects.
Freelance Creative Director | Self-Employed
March 2024 – April 2025
Operated as embedded Creative Director for AI and emerging tech companies, building teams and shipping the creative systems from brand positioning, identity, and guidelines to launch keynotes and campaigns.
- Adobe (Sept – Nov 2024): Led creative direction for the Adobe MAX launch of Adobe Concept (Firefly Boards). Assembled and ran a custom production team to develop the keynote narrative and demo experience in a two-week sprint.
- Facet.ai (March – June 2024): Developed the brand platform and go-to-market strategy for the launch of Compose. Acquired by Adobe shortly after.
- Additional clients: Hatch AI, Google Cloud, VISA, Faire.
Head of Creative | Bolt
July 2022 – Dec 2023
Led Bolt's brand and creative function reporting to the CMO. Built and scaled the in-house creative team.
- Led Bolt's brand and creative function reporting to the CMO. Built and scaled the in-house creative team.
- Led "Shoppergangers," the 360 launch campaign for the new brand. Drove 100M impressions and 11 new merchant partners.
- Hired and led a creative team of eight direct reports plus contractors, spanning creative direction, design, copy, motion, and production.
Creative Director | Pereira O'Dell
Jan 2019 – July 2022
Member of the senior leadership team at independent agency Pereira O'Dell, leading integrated campaigns from concept through production.
Jan 2019 – July 2022
Member of the senior leadership team at independent agency Pereira O'Dell, leading integrated campaigns from concept through production.
- Led creative on accounts including Adobe, Fifth Third Bank, Intel, ASUS, and Rakuten. Notable work included Adobe's Cover Art Contest with Lil Nas X (5,000+ submissions) and Fifth Third Bank's "Banking a Fifth Third Better" campaign across a three-year tenure on the account.
- Won new business pitches for Adobe Express and Empower.
Associate Creative Director | Eleven, Inc.
Jan 2016 – July 2019
Lead art director and ACD on accounts: Google Cloud, Dignity Health, Oakley, Kabbage, WGU, Virgin America, new business. Won new business pitch for Google Cloud which lead to the first-ever live predictive TV spots for Google Cloud.
Associate Creative Director | West | SF + NY
March 2015 – March 2015
Created Braintree design system and scaled Braintree’s footprint with global campaign. Rewarded Cannes Digital Craft Gold Lion for Codeology project.
Education
︎︎︎︎︎︎︎︎VCU Brandcenter | 2006 – 2008
Masters of Mass Communication
Michigan State University | 2002 – 2006
Bachelors of Communications
Volunteer
︎︎︎︎︎︎︎︎Creative Mentor | TalkToACreativeDirector.com
Dec 2023 – Present
1:1 mentorship sessions for early-career creatives on portfolio, career, and craft.
Technical Skills
︎︎︎︎︎︎︎︎Generative AI: Brand Studio, Krea, Higgsfield, Midjourney, Firefly, Nano Banana, Seedream, Recraft, Seedance, RunwayML, Suno, ComfyUI / LLM and Agents: Claude (Cowork mode), ChatGPT, Gemini / Design & Production: Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere, Lightroom), Figma.
Accolades
︎︎︎︎︎︎︎︎2023 Fast Company Best Branding of the Year
2019 Silver Effie for Software and Apps
2019 D&AD Wood Pencil for Use of TV
2019 One Show Merit for Real-Time Data
2019 One Show Merit for Film Innovation
2018 Cannes Gold Lion for Creative Data
2018 Cannes Silver Lion for Digital Craft
2018 Ad Age B2B Campaign of the Year Gold
2018 LIA Finalist for Creative Data
2016 Cannes Gold Lion for Digital Craft
2016 Ad Age B2B Campaign of the Year Silver
Bronze Clio for Microsite
FWA Cutting Edge Award
FWA Mobile Site of the Day
Awwwards Site of the Day
2012 Young Guns Bronze Bullet
2012 Young Guns Finalist
AdWeek (Ad of the Day)
Detroit D-Show